Scottish Widows enjoys a proud history of helping people plan for their financial futures for over 200 years. Today, as one of the most recognised and trusted brands in its sector*, they have over 6 million customers across a broad product range including life cover, critical illness, pensions, annuities, savings and investment products.

The brand is known for its iconic advertising, with a series of famous commercials using its living logo – the Scottish Widow. ‘Taking on your Future Together’ is their current brand message and it underpins everything they do – from delivering expertise, guidance and insight, to providing products to help people plan for their futures.

Scottish Widows has been recently recognised for its service by both intermediaries and employers, securing 5 Star ratings at the Financial Adviser Service Awards 2022, as well as winning the UK Pensions Award for DC Master Trust of the Year and Pension Provider of the Year at both the Pensions Age Awards & Workplace Savings & Benefits Awards.

Customers can access Scottish Widows’ products and services through Independent Financial Advisers.

* Spontaneous Awareness rank: 1, Trust (Character) rank: 3, Trust (Competence): 3. IPSOS, December 2022.