Industry events and awards – adviser audience profile

Scottish Widows enjoys a proud history of helping people plan for their financial futures for over 200 years. Today, as one of the most recognised and trusted brands in its sector, they have over 6 million customers across a broad product range including life cover, critical illness, income protection, pensions, annuities, savings and investments.

The organisation is committed to supporting advisers and their clients by providing market insight and guidance, and continually innovating and improving their service, support, and propositions. In 2024, this was recognised by intermediaries through numerous industry award wins and at the start of 2025, Scottish Widows and the Scottish Widows Platform retained their ‘A’ financial strength rating from analytics firm, AKG, while Defaqto rated a range of products with 5 stars.

From an investment point of view, Scottish Widows has a focus on sustainability and have launched a number of publications about their approach. This includes their Responsible Investment Framework and Stewardship Policy and their Climate Action Plan, which includes a key target of decarbonising all investments by 2050.

For more information on Scottish Widows, visit adviser.scottishwidows.co.uk